Following the success of last year’s Shared Ownership Week, L&Q are continuing to up the stakes, raise awareness and offer affordable housing options to first time buyers during this annual campaign.

Shared Ownership Week, running from today until September 21st, aims to raise awareness of the Shared Ownership scheme and helps to promote its benefits to the people who need it most. The campaign is supported by the Mayor of London along with Legacy, a unique property group set up by professional footballer, Rio Ferdinand, Mark Noble, Captain of West Ham United, and ex England footballer, Bobby Zamora.

This annual event brings housing associations from across London together to provide unbiased information about Shared Ownership; a scheme that allows purchasers to buy a share in a property, rather than buying outright. During this week long campaign, prospective buyers will receive advice from industry experts as well as people who have been through it all before, and are now happily living in a place that they can call their own.

Shared Ownership helps to tackle the financial challenges faced by a large proportion of first time buyers, especially in London and surrounding areas, by providing an alternative route onto the property ladder. The scheme allows purchasers to secure a mortgage for a share of the property, usually between 25% and 75%, based on what they can afford. Purchasers are then given the opportunity to increase the share they own until they own the property outright, this is known as ‘staircasing’.

As one of the leading providers of Shared Ownership homes in London and the South East, L&Q will be leading the way during the Week with an industry first SKY TV commercial aimed at raising awareness.  In addition to this there will be bundles of information available throughout the week from people who have already been through the process, as well as industry experts. Interested in finding out more? You can join us for our live Q&A on L&Q’s Twitter page using the handle @LQPricedIn and #GetPricedIn between 1pm and 2pm on Wednesday 21st September.

L&Q will also be taking its knowledge on the road this weekend and hitting the London Home Show on Saturday 17th September. Located at the Queen Elizabeth II Centre in Westminster, the Sales and Marketing team will be available to answer any questions, queries and concerns expressed by those who attend.

For more information on Shared Ownership, check out L&Q’s PricedIn website.