Shared Ownership Week 2018
Shared Ownership Week and the autumn London Home Show proves a great success for L&Q and prospective buyers alike!
Shared Ownership Week is a national advertising campaign used to raise awareness of the Shared Ownership scheme and challenge the common myths and misconceptions, while helping those with home ownership aspirations understand how they could be eligible to secure a property.
During the campaign, running from 20th – 26th September, we were well represented in popular publications, including The Metro and Time Out. A total of 15 pieces of coverage were secured in these publications alone, featuring developments across all four regions, customer case studies, PricedIn campaign content and a Q&A with Olivia Moss, Marketing & Brand Director, who commented on some of the key topics around Shared Ownership.
Furthermore, on September 22nd colleagues from Strategic Services and the Regional Sales & Marketing teams saw 3,800 potential home buyers visit the bi-annual London Home Show hosted at The Queen Elizabeth II Centre in Westminster. The team answered attendees’ questions about L&Q, our developments, and our home buying schemes – Shared Ownership and London Help to Buy.
We gathered just over 300 new leads and a post event email campaign is underway to direct them to PricedIn where they’ll find educational videos, a step by step guide to the application process and case studies featuring stories from happy L&Q home owners.