The PricedIn campaign won Silver in the Best Use of Digital in the Property Sector category at the Digital Impact Awards.

L&Q and Shoot Media, the video content agency who worked with us on the campaign, attended the event at The Brewery in London on Tuesday night. It was a strong competition with L&Q beating out Haart, RedWeb, Segro and Investis to the Silver.

The Digital Impact Awards is a prestigious event which celebrates the best use of corporate digital communications across Europe. The entries were judged by a panel of professionals from top digital comms companies including Bupa, Unison, BBC and Barclays. Other categories saw winners including Expedia, Lynx, the British Heart Foundation and 20th Century Fox.

The judges described PricedIn as “a really cool, integrated and creative campaign that clearly drove results for the client.” They also commented: “the consistent multi-channel approach, and the emphasis on educating alongside promoting Shared Ownership as a realistic option for the first time buyer market. Good use of on and offline, and the results speak for themselves.”

PricedIn is a campaign that aims to educate people on the option of buying a home through Shared Ownership; a scheme that allows purchasers to buy a share in a property, rather than buying outright. It also works to help first time buyers gain the confidence they need to take those first crucial steps on to the property ladder.