L&Q steal the show at this year’s PMAs
We are delighted to announce that L&Q has been awarded ‘Best Residential Regeneration Marketing Campaign’ for The City Mills and ‘Best Digital Marketing Campaign’ for Pricedin, at the Estates Gazette Property Marketing Awards this week.
Celebrating the very best in property and marketing, these awards recognise innovation, creativity and the effectiveness of creating and delivering marketing campaigns; such as Pricedin.
The competitive and challenging nature of marketing a wide range of properties to a diverse audience has seen the Pricedin campaign successfully educate our target market of the benefits of affordable housing and the properties we have available. In 2015, the campaign moved forward digitally, allowing our audience to watch short films showcasing vital buying information, local areas and experiences of previous buyers. Lead Judge Kevin comments, ‘stand out entrants showed smart thinking and proof their campaigns worked’.
The City Mills development is the leading regeneration project in Haggerston, Hackney, replacing a once neglected estate, with a transformed local community. The City Mills is currently selling with 1 x 2 bedroom apartment remaining.
L&Q have also been shortlisted for further awards:
Best Regeneration Project – The City Mills
Best Marketing Initiative – PricedIn
Best Design 4 storeys – L&Q, Chobham & TW
Best Design 3 storeys – L&Q, Chobham & TW
Best Low Zero Carbon – L&Q, Chobham & TW
Inside Housing Top 60 Developments
Market Sale Development of the Year – The Schoolyard