L&Q come up gold at Transform Awards
Our PricedIn campaign won Gold in ‘Best Visual Identity in The Property Sector’ at the Transform Awards.
L&Q and Shoot Media, the video content agency who worked with us on the campaign, attended the event at The Brewery in London on Thursday 30th March. Hosted by comedian, Russell Kane, the night saw strong competition with L&Q beating out Andrews Property Group, Search Flow and High Access. L&Q also received Highly Commended for our private sale development, St Agnes Place, with Bell agency who specialise in strategic branding, design and integrated communications.
Now in their eighth year, the Transform Awards recognise the best in branding from agencies and companies across Europe. Mediated by a panel of esteemed judges, the winners are chosen based on their flare, creativity and concise branding strategies, highlighting the growing necessity of diverse and innovative brands across a variety of industries. Other category winners included Argos, Waitrose, Lloyds Banking Group and St John Ambulance.
The judges commented that the “campaign links well with its own established brand”. They went on to describe it as “really innovative and engaging and takes a 360 approach in terms of tapping into touch points and opportunities.”
PricedIn is a campaign that aims to educate people on the option of buying a home through Shared Ownership; a scheme that allows purchasers to buy a share in a property, rather than buying outright. It also works to help first time buyers gain the confidence they need to take those first crucial steps on to the property ladder.