L&Q’s PricedIn campaign has been shortlisted for Best Digital Marketing Campaign and Best Digital Content Marketing at this year’s Property Marketing Awards.

The annual Property Marketing Awards celebrate the most innovative and creative marketing campaigns from the UK property industry. Judged by marketing professionals at the top of their respective fields, the awards are designed to encourage excellence, while acting as a barometer of changing trends in the sector. This year’s awards ceremony, taking place at a venue in King’s Cross in June, will be hosted by renowned BBC broadcaster, Naga Munchetty.

Entries in the Best Digital Marketing Campaign category are judged on their integrated digital campaigns, demonstrating the use of digital channels as a central aspect of their marketing strategy. This includes the choices of channel, measurable results and quality of ideas. Best Digital Content Marketing, a new category in this year’s awards, looks at the creation of engaging content, supported by high-quality ideas and first class execution. These categories will see L&Q up against tough competition including that of Oracle Group, DN&CO and Media Vision.

Following PricedIn’s win in the Best Digital Marketing Campaign category at the Property Marketing Awards 2016, L&Q are hoping for further success at this year’s ceremony.

PricedIn is a multi-award winning strategy that aims to educate people on the option of buying through Shared Ownership; a scheme that allows purchasers to buy a share in a property, rather than buying outright. During a time of great uncertainty and increasing house prices, PricedIn is a revolutionary campaign that is constantly evolving to help first time buyers gain the confidence they need to take those first crucial steps on to the property ladder.